That’s a great question. I’ve done fundraisers before, be it a marathon in 2009, CN Tower Climb in 2013, or an Olympic triathlon in 2019, but 12beCAUSE is much more ambitious. I guess it started when I read about Eddie Izzard doing 29 marathons in 29 days, after having already done 27 in 27 previously. I was inspired by Eddie’s spirit and determination. I thought to myself, “How can I do something ambitious like this without stealing the idea?”
I thought about which charity I would want to commit to. Due to COVID, there are so many worthy causes. I then figured why not fundraise for a variety of causes, and in the process, do some event or activity for each cause.
I’d be lying if I said I was doing this SOLELY to raise money. It’s also a terrific motivator for me to stay healthy, and I get a ton of intrinsic reward by completing these feats. Now with a plan to do 12 feats in 12 months, I get a year of motivation and reward, all while helping charities.